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Higher
profits
in 2011 ?
Maximize your returns !
We know you’ve heard them before but it can’t hurt to rethink...
- Make eye contact with all your customers.. people
like to be recognized
- Impulse sales.... have something on counter ....$ 5
to $10 price point.
Change weekly keep it fresh... also makes a good talking
point
- Do a “story” display a feature special or range
every month
- Mobilize your customers ask their opinions on
ways to improve or products they would be interested in. Get them
involved in your success
- Look at your signage ..is it looking a bit tired ?
- Are you using every inch of space? Customers
have to see before they can buy
- Pretend you are a customer and look at the business
from the other side of the counter
- Do you take advantage of AP promotions and any
spinoff lines ?
- Is growth through new customers or more sales to
existing customers ?
- What do new customers want ... boxes ? do they
know where you are ? Ads in local paper?
- What do existing customers want..bigger range
of merchandise faster service ?
- Re examine all your margins , are you buying right ?
- Start your own newsletter and customer database with
specials for customer loyalty
- Make your customers special !
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